Programmatic Marketing Platform

The broadsign marketing platform includes Broadsign Control for content distribution, playback and proof of performance, Broadsign Direct for sales inventory availability and proposal generation, and …

PubMatic has launched OpenBid, a programmatic platform that provides app publishers and developers with a marketplace. Over 90 percent of global media buyers planning to increase their programmatic di…

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The Acuity Self-serve programmatic marketing platform was designed to be ultra-intuitive, making it accessible and satisfying to marketers of all skill levels. With features designed to unlock, not just the potential of self-serve technology, but the potential of the digital marketing opportunity, independent users can navigate and command the programmatic landscape to optimise their campaign performance. …

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Launch ad campaigns using banner and text display ads (728×90, 300×250, 160×600 and 300×50). Creatives are strategically displayed and retargeted to thousands of interested visitors, according to your preset instructions.

Jordi de los Pinos, CEO at Smadex by Headway, explains the advantages of niche specialised tech through his experience of building a mobile-first app marketing platform. programmatic has been around s…

North America is the largest market for database management platform. The growth in this region can be ascribed to the large-scale market penetration of digital marketing and rising online customer ba…

Integrated Programmatic Marketing Platform | Bench While 9% of those polled had yet to embark on the journey, close to 40% said that programmatic is ‘central to the planning and execution of the marketing mix’, with … used a tech stack like data man…

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers. Success in programmatic starts with finding the right buying solution.

Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it …

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