The objective of marketing is to increase awareness and sales for your product. pretty simple, right? Well the problem is that marketing without a clear cut strategy is like fishing without bait.
Marketing is the most common problem that people running or starting small businesses ask me about – usually because their marketing strategies are not giving them the results they want.
Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals.
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